Spend :01 of your time each Monday morning as Twelve:01 delivers timely tools, trends, strategies, and/or compliance insights for the CME/CE enterprise.
In October 2025, Offcall surveyed 1,000+ physicians across 106 specialties to understand how they’re really using AI in clinical practice. According to The 2025 Physicians AI Report, AI is already embedded in clinical practice, with 67% of physicians using AI daily and 84% reporting it makes them better at their jobs. Despite this widespread adoption, 81% of physicians are dissatisfied with how their organizations are deploying AI, citing slow implementation, poor communication, and lack of clinician input as core issues. Notably, 71% of physicians report having little to no influence over AI tool selection, even though 67% say greater involvement would directly improve their job satisfaction. The report highlights a clear mandate for healthcare leaders, successful AI adoption depends less on technology itself and more on speed, transparency, and meaningful physician engagement in decision-making.
As medicine–industry relationships grow more complex, trust remains essential. The updated 2025 CMSS Code for Interactions with Companies, released this past week, modernizes a voluntary framework first introduced in 2015, reinforcing independence, transparency, and public trust. It reaffirms that specialty societies must remain objective, authoritative voices while minimizing actual and perceived conflicts of interest across education, research, and advocacy. Designed to be flexible, the Code allows societies to tailor policies to their missions while upholding shared ethical principles. Adoption is voluntary, with CMSS planning to publish signatories in Spring 2026 to promote accountability and responsible collaboration.
For many physicians, patient experience still feels like hospitality rather than healthcare, but evidence suggests a different story. A recent article in The Beryl Institute’s Patient Experience Journal challenges this skepticism, positioning patient experience alongside safety and effectiveness as a core dimension of quality. Research shows that better experience is associated with stronger adherence to evidence-based care, fewer safety events, and improved outcomes, reflecting how reliably core clinical processes function. Importantly, focusing on experience does not mean giving patients whatever they want; it emphasizes communication, shared decision-making, and clarity, which often reduces unnecessary care. Patient experience isn’t a “soft” metric; rather, it can be a meaningful signal of how well care is delivered and how human it feels to those receiving it.
